Video Marketing is the one of the most powerful tools you can leverage to boost your business, reach a new audience and snatch profitable market share.
Here are some insightful video marketing stats to consider:
- 74% of People increase their Understanding Of Your Product Or Service AFTER watching a video (Digital Sherpa)
- 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
- 80% Of Internet Users Remember The Video Ads They Watch Online (Digital Sherpa)
- Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video (Digital Sherpa)
- Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video (Digital Sherpa)
- 90% Of Users Say That Seeing A Video About A Product Is Helpful In The Decision Process (Digital Sherpa)
- 92% of mobile video viewers share videos with others. (Invodo)
Five Steps to Build Unstoppable Video Sales Letters
There is no doubt that the world of sales is moving into the realm of video marketing. Whether you want people to make a purchase, give you a vote, or get more information, a video can show a visual story that helps people take action. Businesses in countless industries get consumers, customers, clients, leads and prospects to take action through the use of video sales letters (VSL)
VSLs get more people to take action than sales letters without video for several reasons. One reason is that prospects see, hear and FEEL a well made video. Even a video that isn’t all that great, polished and beautiful will get your point across better than text alone. A video builds trust with your prospect because it helps you educate them through visuals.
The overall benefit of using VSLs is that they have a higher conversion rate than other sales letters. The godfather of the Video Sales Letter is Jon Benson. I was lucky enough to interview Benson for my book Feed A Starving Crowd.
If you are ready to implement VSLs into your video marketing plan, use these steps to increase your chance of more people taking action.
Step 1: Hook Your Prospects’ Attention With A Pattern Interrupt
It is imperative that you interrupt your prospect’s pattern because there are so many distractions on the web. Neutralise their thoughts and get their full attention.
Next, interrupt their usual pattern of how they feel when they watch a sales presentation. If you fail at this, they will likely bounce off into the abyss without making that first connection. Do it right, and your prospect will be ready to hear your message.
Some examples of pattern interrupt include:
● disheveled elements such as handwritten text
● shocking statements or promises
● using multiple camera angles
● switching from black and white to color
● unexpected humor
● unexpected endings
Step 2: Create Rapport
When you create rapport with your prospects, they are more likely to invest in you. This can be done with personal stories that help them relate to your message. When telling the story, use the same language your prospect would you. For example “I wasn’t sure how I could pay the next check, …” “I was sick and tired of being ….”
Step 3: Show the pain
Your prospect’s problem is bigger than he thinks. Much like a seesaw, the stronger the pain, the lower the buyer resistance. Using stories, paint a vivid picture of their pain.
Step 4: Bring on the solution
Now you need a solution big enough to take care of the huge problem. Let them know one exists!
Step 5: The Grand Offer
Now that they know there is a solution, offer them your irresistible solution so they can’t refuse.
Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher clickthrough rates and higher conversion rate. Why would you leave all that value sitting on the table?
I’m looking forward to hearing your video marketing success stories. These tips came from Chapter one of my latest book Feed A Starving Crowd: More than 200 Hot and Fresh Marketing Strategies to Help you Find Hungry Customers. You can get a free copy of this book from www.feedastarvingcrowd.com
These video sales letter topics are covered in far more detail in my latest best-selling book Feed A Starving Crowd