As a consultant, my very best clients have come to me as a result of Public Speaking. I also work with public speakers and help them fill up their live events using public speaking tips and sell from stage (where appropriate).
In the last few years I’ve been able to attract over 30,000 registrants for live events, almost broke the world record for the most number of webinar attendees, helped one speaker build a million-dollar business from scratch…..and all of this came from public speaking.
Here are my three top public speaking tips to get clients using public speaking
1. Be a guest speaker at someone else’s event
I’m regularly a guest speaker at someone else’s event. So they’ll hold an event, doesn’t matter if it’s paid or free, and then they’ll bring me in as the special guest expert for a one hour or two hour presentation. I’ll give some really good public speaking tips, and then at the end, I’ll offer people a free copy of my book or a free consultation with me if they meet certain criteria. That, for me, has landed me my very best and highest paying clients.
I do as many of these as possible. On average I’ll speak at someone else’s event at least once per month. In March I’m speaking at other people’s events every week – exciting!
The reason why this works so well is because you have borrowed credibility from the event host. They give you a great introduction. You deliver great content. The audience loves you. You get clients.
2. Run your own national tours and charge a small ticket price
I’ve also been very successful in filling up events for my clients using public speaking tips, and there’s different business models you can follow. One of my clients is a nutritionist and what they do is that they do national tours, and they charge $30 for a ticket. They fill them up nationally and at the event, because people are just so engaged with the information that’s being provided, from there they’ll normally buy the other books, and courses, and videos, and bigger events on the spot as well. That’s a different model. You can actually charge a small amount for an event, run your own events, and then after that, up-sell to other different programs and services you have.
3. Run your own events and have no ticket price
I’ve run many of my own events that have had no ticket price. The photo above was from my book launch where we had 300 attendees who attended for no charge. I was able to subsidise the ticket price by attracting sponsors for the event.
I’ve got another client that’s in the real estate field, and they run national tours as well, but the tours are all free. It’s a free event. I’ve put conservatively 30,000 people through these events in the last 18 months. It’s all education all day. And at the end of the event, there’s an offer to either buy some more education, or actually buy some real estate in new developments.
4. Run online events from your computer – webinars
Wouldn’t it be great if you could speak from the comfort of your own home and not need to worry about travel and event logistics and catering and all of that headache?
Well….you can use webinars!
You present from your computer, and anyone can watch the presentation from their own computer all around the world. Do these work? Absolutely! Last weekend I did a webinar presentation to an international audience, with a 25% conversion rate (25% of the attendees purchased my training course at the end of the presentation).
Webinars are brilliant and they absolutely work.
One webinar I ran for a client was so successful that we crashed the webinar platform! We had 7,991 registrations and the server could not handle the volume. I break down this campaign step-by-step in my book Feed A Starving Crowd.
I’m looking forward to hearing your success stories. These tips came from my latest bookFeed A Starving Crowd: More than 200 Hot and Fresh Marketing Strategies to Help you Find Hungry Customers. You can get a free copy of this book from www.feedastarvingcrowd.com